Our Story

The name Good Dearest Unhappy comes from Mary Shelley’s seminal novel, Frankenstein. Good, dearest, and unhappy are the first feelings that Victor Frankenstein’s creation—The Monster—is unable to translate to language but still feels deeply. Similarly, I believe that scent is able to convey emotions and memories that escape our best attempts at communicating through language. Each fragrance in the collection is a manifestation of emotion and narrative—joyous, messy, fantastical, and deeply complex. In many ways, this brand is a way to tell the stories I wish I could communicate with words. For now, scent will have to do.

Good Dearest Unhappy is an intensely personal project. Each fragrance was inspired by a feeling or a story that is dear to me in one way or another. I hope you find your own stories in them too.

— Mina, founder and perfumer